Incumbents in a dynamic Internet related services market: Does customer and competitive orientation hinder or help performance? [An article from: Industrial Marketing Management]

Incumbents in a dynamic Internet related services market: Does customer and competitive orientation hinder or help performance?


This digital document is a journal article from Industrial Marketing Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: The Internet challenges many incumbent firms to adapt their marketing strategies by

Read more ...