Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR


Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream

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